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Pamirchoob

A rebrand and a three-language product catalogue we built for a materials house, fast on mid-range phones.

Sector
Building materials supplier
Where
Kabul
Built with
Astro, GSAP, OpenAI
Status
Rebrand and site, in English, Dari and Pashto
Pamirchoob: A rebrand and a three-language product catalogue we built for a materials house, fast on mid-range phones.
Pamirchoob on a phone

The problem

Architects, contractors, workshops and homeowners all buy from the same company, mostly on mid-range phones and patchy networks. The old presence didn't show how substantial the business is.

What we built

  1. 01A rebrand and product showcase: wall panels, stone, marble, boards and finishing
  2. 02Full right-to-left Dari and Pashto versions, not translations bolted on
  3. 03Pages light enough for mid-range phones on mobile data
  4. 04Enquiries routed straight to the sales inbox, plus a separate AI-assisted stock system

WebsiteInventoryAIMultilingual

Inside the product.

The collection: filter four families of material by use
01The collection: filter four families of material by use
Product grid: every material with its own page and specifications
02Product grid: every material with its own page and specifications
Inspiration: real rooms, each linked to the products in it
03Inspiration: real rooms, each linked to the products in it
The full site in Dari, right to left, not a translated copy
04The full site in Dari, right to left, not a translated copy
Next projectMAMELATOne brand on two surfaces: a quiet property website in Istanbul and an iPhone marketplace for cars and property in Afghanistan.